Effectively plan your marketing calendar with this informative guide to Australia’s public holidays and key dates.
This guide helps you to think of marketing campaigns and social media posts that will resonate with your audience ahead of time.
This guide is suitable for product and service-based businesses looking to maximise the unique opportunities in 2023.
The full list of dates includes
Public holidays
Special events
Awareness days
E-Commerce dates
Seasonal trends
Save this to your browser so you can keep in the loop each month and plan ahead.
JANUARY
January is all about reconnecting with clients, and establishing all the goals you may have for the rest of the year. It’s a fresh start to the year so make sure you start 2023 the best way you can.
Season: Summer
Key dates in January
1st Jan: New Year’s Day
3rd Jan: International Mind-Body Wellness Day
17th Jan: World Religion Day
20th Jan: Get To Know Your Customers Day
26th Jan: Australia Day
Top Searches
Back to School
Summer
FEBRUARY
February is Black History Month, and also the start of Chinese New Year. This is usually when things pick up again following the holiday break.
Season: Summer
Key dates in February
Feb 1st: Chinese New Year
Feb 1st: Black History Month
Feb 14th: Valentine’s Day
Feb 28th: Summer Ends
Top Searches
Chinese New Year
Gifts
MARCH
March is all about celebrating the women in your life, with Women's History Month and International Women's Day.
Season: Autumn
Key dates in March
1st March: Autumn Starts
5th March: Sydney Mardis Gras
7th March: Labour Day (WA)
8th March: International Women’s Day
14th March: Labour Day (VIC)
17th March: St Patrick’s Day
20th March: International Day of Happiness
21st March: National Harmony Day
26th March: Earth Hour
Top Searches
Fashion Week
AFL
APRIL
April is a big month for holidays with the Easter long weekend. ANZAC Day is on the 25th April, and is a day of remembrance for those who served Australia and New Zealand in Gallipoli and other wars.
Season: Autumn
Key dates in April
1st April: April Fool's Day
3rd April: Daylight Savings Ends
7th April: World Health Day
7th April: Good Friday
8th April: Holy Saturday
9th April: Easter Sunday
25th April: ANZAC Day
28th April: Pay It Forward Day
Top Searches
Easter
Earth Day
ANZAC
MAY
May is Mental Health Awareness Month, bringing awareness to the importance of checking up on your colleagues, clients and loved ones. The month of May has Mother's Day, a great opportunity to connect with the brand’s community to support celebrating mothers.
Season: Autumn
Key dates in May
1st: Mental Health Awareness Month
2nd: May Day (NT)
2nd: Labour Day (QLD)
14th May: Mother's Day
31st May: Autumn Ends
Top Searches
Mother's Day
JUNE
Winter is here! June is a big month for all professionals, marking the last month of the 2022/23 Financial Year. This month is especially busy for financial and tax professionals in the lead-up to the new financial year.
Season: Winter
Key dates in June
1st June: Winter Starts
5th June: World Environment Day
6th June: Western Australia Day / Queensland Day
13th June: Queen’s Birthday
13th-19th: Men’s Health Week
30th June: End of 2022/23 Financial Year
Top Searches
EOFY
Stocktake Sales
Queens Birthday Long Weekend
JULY
July is a quieter month as many professionals goal set and look forward to the new financial year.
Season: Winter
Key dates in July
1st July: Start of 2023/24 Financial Year
3rd - 10th July: NAIDOC Week
4th July: Independence Day (USA)
7th July: World Chocolate Day
11th July: World Population Day
17th July: World Emoji Day
30th July: International Friendship Day
Top Searches
Tax Return
School Holidays
AUGUST
August is quiet once again, especially for those in education which resumes after a mid-year break.
Season: Winter
Key dates in August
1st August: New South Wales Bank Holiday / Northern Territory Picnic Day
9th August: National Women’s Day
14th August: National Financial Awareness Day
15th August: National Relaxation Day
31st August: End of Winter
Top Searches
Spring Sales
SEPTEMBER
September begins the month with Father's Day. RUOK? Day also features in September and is a reminder to acknowledge the importance of mental health and to check up on those around you, personally and professionally.
Season: Spring
Key dates in September
1st September: Start of Spring
4th September: Father’s Day
8th September: RUOK? Day
21st September: International Day of Peace
Top Searches
Father's Day
OCTOBER
October is a relatively quiet month before the holiday season rolls around. This month is the perfect time to prepare for the upcoming sales season.
Season: Spring
Key dates in October
2nd October: Daylight Savings Starts
3rd October: Territory Day / Labour Day (ACT, NSW, ACT)
31st October: Halloween
Top Searches
Spring Racing
Halloween
NOVEMBER
November is a big month for all e-commerce businesses with Black Friday, Small Business Saturday and Cyber Month. It's a perfect time, at the beginning of the month, to make sure your business is prepared in advance for key campaigns.
Season: Spring
Key dates in November
1st November: Movember Starts
1st November: Melbourne Cup Day
11th November: Remembrance Day
15th November: National Entrepreneurs Day
19th November: International Men’s Day
25th November: Black Friday
26th November: Small Business Saturday
28th November: Cyber Monday
30th November: Thanksgiving
Top Searches
Black Friday Sales
Movember
Melbourne Cup
DECEMBER
December marks the last month of the calendar year. The holiday season is upon us with many clients looking to relax and reset before the new year.
Season: Summer
Key dates in December
15th December: Free Shipping Day
24th December: Christmas Eve
25th December: Christmas
26th December: Boxing Day
31st December: New Year’s Eve
Top Searches
Christmas
Boxing Day
Naomi Johnston
Founder & Creative Director | NJ CONSULTING
E: naomi@njconsulting.com.au
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